Email Marketing

Sending out regular newsletters and promoting offers through email is a great way to stay in touch with your customers and can also help to get traffic to your website. Provide useful information and links to pages on your website where they can learn more, such as through blog posts and landing pages for particular offers. Just make sure that you don`t continually bombard your readers with emails or your customers will either disengage with, delete, or unsubscribe from your emails.

Also, put careful thought into your email subject lines. These heavily influence whether or not a user opens your email. If your emails never get opened, they can’t supply traffic to your site!

Online Directories

Another way to increase traffic to your website is to get listed in free online directories and review sites. For most of these sites, your profile will have a link to your website, so actively updating these listings and getting positive reviews is likely to result in more website traffic. In addition, many directories like Yelp have strong domain authority on Google. There’s a chance that your business’s free Yelp page could rank high for relevant searches.

Build Backlinks

A backlink is a link to your website from another website. Backlinks from complementary businesses or industry influencers will not only get your business in front of a larger audience, but it will also drive qualified traffic to your website. In addition, Google picks up on backlinks and will increase its trust in your business if it sees other trusted sites pointing to yours. More trust from Google leads to higher rankings, which leads to more traffic. Get noticed on Google for free with quality backlinks.

Social Media

Social media is one of the most popular free marketing tools around and plays a role in driving traffic to your website. Use Facebook, Instagram, and LinkedIn to promote blog posts and other useful pages on your website. This way you can turn your social media audience into website visitors, and draw traffic from their networks if you post shareable content.

Creating useful content is free, and is not as hard as it may seem. You are the expert in your product/service; your job is to simplify it for your audience.

Include Hashtags

By adding hashtags to posts that promote your website pages and blog posts, you can extend your reach beyond your network and get discovered by users searching for your products and services. The more eyes on your links, the more free traffic you’re getting to your website.

Use Landing Pages

Landing pages are another free source of the traffic to your website. These are pages specific to your offers, such as for redeeming a discount code, downloading a free guide, or starting a free trial. They contain the details users need in order to move forward and convert, and focus on one specific call to action, making it more likely to happen. Because landing pages are so specific, you can get very targeted in your messaging, increasing the traffic coming to those pages.

Guest Blog

Having an industry influencer publish a blog post on your site or turning an interview with them into a blog post can help to drive traffic both through organic search but also via that influencer promoting the content to their audience (see the backlinks section above). This can also help to add more variety to your content and show your visitors that you are active in your field.

Alternatively, you could ask the influencer to mention your business in their own review or round-up post. This method is still free, but you still need the collaboration with the influencer to be an exchange with mutual benefit.

You can also be a guest blogger. Identify complementary businesses in your area whose audience is relevant to your business. See if you can contribute a post to their blog with a link back to your website. Make sure your content is relevant and useful to their audience so that it’s more of an even exchange.

Engage Online

It’s free to be active in online groups and on websites that are relevant to your business and community—and it helps you to obtain more traffic. Comment on blogs and social media posts, answer questions people are posting and participate in conversations about your industry. The more you engage with your community, the more exposure and profile visits you get.

If your social media profiles contain a link to your website, then you’ve turned your engagement into another channel for website traffic. Just be sure to engage moderately and in a sincere way, and avoid including links to your website in your comments—lest you appear spammy and hurt your online and business reputation. Increased traffic should not be the goal of your engagement, but rather a secondary result.

Getting more website visitors does not happen overnight. By using Google My Business and the other safe and quality traffic sources, you can get the right visitors coming to your site and more importantly, more of those visitors converting into customers. If you have a newly created website then you can consider buying website traffic from a reputed service provider like Simpletraffic.co. They increase the traffic by promoting your content on social and online platforms. In this way, you save some time and effort.